Annual 'Holiday Smile Cookie' campaign returns

Tim Hortons' annual 'Holiday Smile Cookie' campaign returns

The annual 'Holiday Smile Cookie' campaign from Tim Hortons is back for its 25th year, with a goal of raising $13 million for local charities.

The campaign, which runs from December 1 to 24, sees the coffee chain sell specially decorated sugar cookies for $1, with 100 per cent of the proceeds going to local charities.

Since the campaign's inception in 1996, Tim Hortons has raised more than $66 million for local charities through the sale of Smile Cookies.

How to get involved

There are a few ways to get involved in the campaign:

• Buy a Smile Cookie at your local Tim Hortons.
• Donate online at the Tim Hortons website.
• Host a 'Smile Cookie' party at your home, school, or office.

For more information on the campaign, visit the Tim Hortons website.

Local charities benefitting from the campaign

The 'Holiday Smile Cookie' campaign benefits a variety of local charities, including food banks, homeless shelters, and children's hospitals.

In 2021, the campaign raised over $13 million for local charities across Canada.

Tim Hortons' commitment to giving back

Tim Hortons has a long history of giving back to the communities it serves.

In addition to the 'Holiday Smile Cookie' campaign, the company also supports a number of other charitable initiatives, including the Tim Hortons Foundation for Children and the Tim Hortons Camp Day.